Many organisations view the existence of a churn model as a significant cornerstone in their move towards efficient customer relationship management (CRM); however few actually manage to attain a return off this seemingly common deliverable. Richard Lewis, Director of Analytics in Model Citizens, opens up a question on the true value of churn models to businesses offering a valuable, even essential, alternative in Uplift Modelling.
A churn model is no good
January 18th, 2010Happy New Year!
January 13th, 2010Happy New Year everyone! We at Model Citizens are excited by the start of not only the new year but also the new decade and what it might bring…
The Operational Consultant
March 25th, 2009Richard Lewis, Director of Analytics in Model Citizens, responds to a recent article in The Times (March 09, 2009) on the failings in management consultancy and concludes that management consultancy needs to become more operational to survive, and more than this, today’s businesses will need operational consultancies to survive themselves.
Careline retention analytics
March 19th, 2009Model Citizens have been engaged by Careline to work with one of their clients to analyse the current loyalty and retentions offering and suggest improvements.
OCRF - Engagement is key
March 18th, 2009Andrew Robinson, Director of Lyris, discusses the evolution of Open Click Recency Frequency analysis…
TimeOut engagement
March 17th, 2009Model Citizens have been called in by Time Out London to…
Welcome to our blog
March 13th, 2009Model Citizens launch a new blog site to keep people informed as to the sorts of work they are doing and provide comments on developments in the world of analytics.